Telling Your Story Through Your "Brand"

Your story is your brand. It’s your “unique selling point” and it’s what sets you apart from other photographers who are all competing for the same thing- clients. Your story is a vital part of your marketing. The entry point for wedding photography is, in my opinion, getting lower and lower with technology advances and enough learning resources to make your head spin.

As human beings, we long for connection to those that we feel understand us, that can see the truth in us and see us as more than just another person in the crowd. Your clients feel the same way. Being able to recognize this and communicate this in every part of your brand will set you apart.

By communicating your story, you will attract the people who can relate- which will ideally give you the unspoken permission to create art you believe in, because your clients trust and value the unique approach you bring that is born out of your story. 

In order to communicate your story and your values as an artist, you must know your own story. When I publish something personal that is deeply related to my story (positive or negative), there is the momentary feeling of being exposed. Because of this, I’ve been fortunate enough to attract “my people”, who are most often not afraid to let me capture their story

Sidney MorganComment
How Much Should You Charge to Travel to a Wedding?

Oooooooo, this is controversial, but there at four ways to approach the conversation of travel fees. As a photographer, my approach has changed as my priorities have changed. As an 18 year old starting out, I ate the travel fees because I wanted to see the world and I didn’t want there to be a barrier between a couple flying me to Hawaii because of the obvious extra cost of getting there. I desperately wanted to see anywhere anyone requested me to travel to. And with this approach- my travel fees weren’t built into my overall price, which I learned as I got older was that I was losing money and not being paid what I was worth.

That is approach #1, which fit my lifestyle at the time (living in a 56 square foot bedroom and crying about not having time for friends and staying up until 2am to finish editing because the reality is, traveling to a wedding basically takes up half of your week. I was stuck and I surely couldn’t afford to outsource my editing.

#2 You can Include travel fees into your overall cost. This is the approach I lean on now, because it doesn’t appear to the clients that they’re being charged a travel fee and still removes the barrier of travel costs when it comes down to actually booking their wedding. This approach most of the time makes couple feel like they’re getting a “deal”. You can say, “I would to travel to “x” and I can cover the travel costs (little do they know that travel fees are built into the quote.

#3 Charging a flat travel fee for clients. Quite a few photographers I know charge around $2,000 to travel from NYC to LA. Of course you can manage to book travel + accomodations for less than that. This fee also covers the time spent away from your life or family. This is any photographers dream, but not always realistic when you’re first starting out.

#4 Having clients book your travel + accommodations. Sometimes, clients will book you on a flight with no connections and a room at a hotel that is better than what you would have booked yourself. Many many many photographers will warn against this. You are subject to the whims of your clients and at the end of spending all of their money on their wedding, they could potentially book you on a flight that is unnecasarily long and your couldl be at the Motel 6. No shade here, but after 14 hours of shooting + being in a different timezone, you don’t want to be worrying about security + bedbugs. Obviously, this is not always the case and I have to admit that some clients go above and beyond and make sure you’re getting the very best sleep before their wedding day. But- this is not always the case.

I really hope that this is hopeful for some of you- whether you’re just now discovering the nuances of wedding photograph or you’ve been around the block a few times.



Sidney MorganComment
Making the Most of Your Blog (Part 2)

There is always more that you can do- trust me (it’s inspiring and terrifying in the same breath). I want to encourage you to push through and take control of your business- one step at a time. Success is 10% luck and 90% strategy- at least for lasting success.

A big part of a blog’s success is targeted keywording. I am no expert, but I’ve been working with SEO for about the last 5 years or so and I’ve picked up a few things along the way. There are a few different strategies for SEO and for good reason. Personally, I blog and use keywords that revolve around the wedding venue. With this method, there is a lot less competition. Others pick much broader keywords (i.e. Los Angeles Wedding Photographer) and with the right strategy and persistence, I’ve seen photographers rise to the top of very lucrative keywords.

There are so many resources about SEO. It’s important to stay up to date because google is always evolving. A course that I’ve heard great feedback about is SEO is Fun . Moz is also a great (free) resource that I’ve referenced over the years while doing DIY SEO.

After blogging, it’s time to share it with whoever you can and wherever you can.

  • Facebook

  • Instagram

  • Pinterest

  • Update your Google listing with a few images + a link to your post

  • Send the blog to vendors

  • Post in facebook groups (if allowed)

(I have booked work from every single one of these platforms)

It’s easy to be discouraged when you look at your stats and your numbers are low. What’s important is to remember that $$$ mean more than site hits. It just takes a few people to believe in your product.



Sidney MorganComment
Why You Should Dust Off Your Blog (Part 1)

I’ve said it before and I’ll say it again- marketing is like gambling. You may put in time, you may put in money. Blogging is a gamble. You don’t know if 10 inquiries will roll in or if you’ll hear crickets.

BUT- there is value in blogging, even if no one gives you a pat on the back in the form of a comment or “like”. In the age of instagram portfolios, the value of blogging has kind of been forgotten about.

Let’s think about this- what is google scrubbing for data and what ranks highest to their robots? Blogs.

This is the start of a 3 part series about why blogging can take your business to the next level.

Firstly- content is king. You don’t want google to look at your site and say “well, nothing seems to be happening here”. It should be a part of your workflow to blog weddings regularly. It not only shows google you’re active, but also your audience. This reason alone is worth blogging.

To start- we like to blog our photography work with Narrative. It’s an incredible app for squarespace that helps you lay things out quickly and generates a code for you. It’s intuitive and you can put together a blog post in 10 minutes. You can tag and keyword using Nattarative, but we’ll get to that in the next post.

Curating- Jose Villa said in talk at Yeah Field Trip a few years ago that you should only blog images you would hang on your wall. Nothing because it “should be” in there. It’s a game-changer. You are only as strong as your weakest photo.

Share What You Want to Shoot More Of- If you want to shoot elopements- maybe don’t show large, extravagant weddings on your blog (or vice versa). Someone looking for an elopement photographer may not be able to identify with photos from a large wedding.

Google- it’s a game. A game where the prize dangles right out in front of you and you will never get it. Google evolves every day and makes new rules for its bots that scour the internet. Although, search engine optimization is somewhat of it’s own ever-evolving language, there are things that do change, and things that don’t. In my opinion, the bots will always eat up backlinks like their candy and any blog post without text will fall to the bottom.

Now you know why you should blog. In the next few posts, I’ll go into how. How to create content, understand SEO a tiny bit better, and hopefully help you get the clients who’ve just been waiting to find you.

More to come.



Sidney Morgan Comment
We're All Feeling It
Sidney Morgan0331.jpg

It’s easy to throw work hours out the window and get lost in the to-do’s of being a wedding photographer in summertime. People are counting on you for wedding photos they’re excited to see- that’s a lot of pressure. Most of our inquiries these days say something to the effect of “I just can’t do this anymore” and it’s a more-or-less cry for help.

We’re feeling it. Feeling the buzz of wedding season and consuming more coffee than we should. Something I asked myself at the beginning of this EBA journey, was “why?”. Our brilliant new studio manager turned our interview back on me when she asked “why?”.

The answer has many layers, but the question brought me back to the season that being a one-woman-show wedding photographer became too much. Too much travel, too many photos in my queue, and slowly getting more and more sick from stress. That’s my why. To be the help when people need it most and give clients the space in their lives to be more creative, play with their kids, or finally take advantage of the summer weather.

Sidney MorganComment
Finding Balance
Hotel Del Coronado Wedding by Sidney Morgan.jpg

It has been a long and hard journey that finally made me take balance in my life seriously. Being a photographer (or anyone, really), keeping everything afloat is hard. Being successful requires a level of obsession that is not sustainable long-term. There are seasons for everything. I wish the road to balance was easy and marked with more clear signs on what it looks it takes to truly live well.

You may be the person who is editing at midnight or answering emails at all times of the day or night. I was. One of the most important things is creating boundaries- not just for you, but also your clients. By letting people know you don’t send emails after 5pm on Friday, their expectations will be set and they will learn quickly that you have boundaries (which people respect).

I learned the consequences of not having balance the hard way. I ended up in the hospital, because it was all too much. I wanted to give everything I possibly could to my business and to my clients and wedding photography was my identity, because it was all I focused on all day long. I lost myself in my drive for success.

Under your shield of being the most perfect photographer is probably a really tired person. Being a photographer in incredible and such an honor, but you come first.

Being a photographer is a part of who I am and I am thankful for all of my clients who have trusted me on their wedding day. BUT- If you don’t care of yourself, it’s probably going to be difficult to give everything you can during your time with them.

My tips for balance:

• A consistent bedtime

• When I’m tired of working, I take a walk and come back to it

• I do not respond to emails on weekends (99% of the time)

• Hang out with humans and don’t be a hermit

• Get outdoors

• Ask for help when you need it



Sidney MorganComment
When Should You Upgrade Your Gear?

(this is an actual picture of my actual gear)

I am a big believer in minimalism and Marie Kondo would be proud of my camera bag. When I started shooting weddings, I had every dang lens (yep, even a tilt-shift) and probably spent upwards of $10,000 on my kit when I started. The best cameras, the best lenses, the best everything and part of it was proving that I had my sh*t together as an 18 year old. Over the years, I noticed that certain lenses weren’t getting used at all. In 2016, I actually “downgraded” my camera bodies to the Canon 6D because the colors are so dreamy. I sold every lens, but my 24mm, 50mm, and 135 (which I only use 5% of the time). I discovered that I was no longer fumbling around with six lenses strapped to my body and honestly the extra gear had gotten in my way and complicated everything. Now, I can freely move around and my gear is an extension of my body, rather than a distraction.

So, when should you upgrade? I decided last month that it’s time to retire my incredible and beloved 6Ds and I’m about to invest in some Mark IV’s. My reasoning behind the upgrade is because I moved to New York City where I’ll be shooting in a lot of darker venues and I like to capture lots of ambient light during the reception, so it’s important that I can push my camera a little harder. Another advantage of the Mark IV vs 6D is that it has dual card slots, so that there is never a risk of losing photos.

My intention in writing this is to encourage you to not rush in and get alllll the fancy gear. It seems like everyone thinks you need a red ring around your lens to be a pro, but you would be amazed how little the difference is between a $250 50mm lens vs a $1,200 50mm lens. Sometimes the marginal difference isn’t worth it. Curious about an expensive piece of gear? Try renting one before you make the big plunge.

It doesn’t take a fancy camera to take great photos. I know friends that love the Canon 5D Classic so much and use it to shoot very high end weddings. This is a $450 camera!!!!

The thing about getting less expensive gear is that you have a little less room for messing up. You’ll easily be able to recover a file off of a Mark IV that is 3 stops under-exposed with no problem. There is about a 1 stop margin on the 5Ds and about a 2 stop margin on the 6Ds. There are quite a few things to consider, but I hope you ask yourself these two questions before you put your card information in at checkout:

Is this purchase going to put me into debt?

Do I need it?

Sidney MorganComment
Things to Consider Before Buying Your Next Presets
Photo by Adventure Instead

Photo by Adventure Instead

This blog post really has been a work-in-progress for the last few months while I considered the presets that we have and which of those I personally prefer. There are a few things that people are unaware of when they are buying presets and it is a pretty big gamble in the name of experimentation.

What you don’t know about presets:

1) Profiles. Built-in profiles are basically what I call the secret sauce of a preset. There are very few companies or photographers that have crafted built-in profiles and I think it’s because it’s difficult to do. This is one of the reasons a lot of people have a VSCO profile base and heavily tweak from there because it’s a different look that cannot be achieved otherwise. Quite a few people use VSCO as a base and apply another preset after that has no camera profile.

2) Consider whether the preset will work with your camera. Some photographers who are newer on the preset scene skip this part and sell a recipe built around their camera. So, what if they shoot Nikon and you shoot Canon- It’s like making a latte with cow milk vs. almond milk, but the recipe you have is only for cow milk and you only have almond milk. You will not get the same result.

3) Do NOT buy presets when they are first are put out. I have seen time and time again photographers releasing their presets basically on a whim and not doing their due diligence and everyone races to buy them (a big gamble). Long story short, it’s a dumpster fire because word gets around.

4) You should buy from a company like DVLOP (I would recommend VSCO, but it’s dead). There are a few things that come as a benefit of buying from presets from an established presets company. Most importantly are customer service and product updates. You can be confident that the presets work on all cameras.

I am going to share a list of our favorite and most recommended presets. If you’re not included, it’s not because we don’t love you.

Our Preferred Presets:


DVLOP (company)

here are our faves from DVLOP

-Nessa K

-Samm Blake

-Jose Villa

-Kristen Marie Parker

•Moth Presets (solo genius)





Levi Tijerina

Maddie Mae

Phil Chester

Hopefully this helps in your decision process when you go to buy your next preset pack!



P.S. If you’re looking to make your own recipe, we create custom presets for $125!

Sidney MorganComment
Traveling on the Cheap

After 5 years of traveling for weddings, I have traveling down to somewhat of a science. I have researched ways to save, be more efficient, and travel with a level of comfort. Here are a few tips:

  1. Flights: My preferred place to find the best prices on flights is Skiplagged. A lot of people use Google Flights or Hopper (both great!), but Skiplagged has a unique advantage. Let’s say you’re flying Miami to NYC, there may be a flight on Skiplagged to Chicago from Miami with a layover in NYC that’s actually cheaper. Skiplagged is also great for comparing prices when you’re dates are flexible. *disclaimer, Skiplagged can be risky, so you should approach with caution

  2. Hotels: You may not believe me when I say this, but I’m a big fan of Motel 6. They did a re-brand a couple of years ago and I have had nothing but great experiences and they are 100% pet friendly! At the end of the year when I’m adding up how much I spent on hotels, I don’t want it to be 10% of my income. I prefer to go cheap on hotels, so that I can spend that money elsewhere. ($65 vs $150 adds up, y’all)

  3. Rental Cars: I’ve been renting cars since I was 18 years old and had to pay a $75/ day underage fees. You best believe that I cut back where I can. My #1 go-to for rental cars is Priceline. You can reserve your car online at the cheapest possible price and cancellations are flexible. I was in line at a rental car place at an airport to pick up my car and it was 30 people long. I checked rates on Priceline, cancelled my booking, and re-booked with another company that had no line and my rate was cheaper.

  4. Packing: Be strategic. Let’s put all that knowledge from those Buzzfeed articles about how to create a capsule wardrobe to use. I have always found that when I over-pack, I’m miserable and I feel like my life is in dissaray. Clothes strewn everywhere in a hotel along with a bunch of miscellaneous items and it’s hell to re-pack when I’m heading home. Pack outfits that go together and that you can mix-and-match. You can stretch three outfits into five days, I promise. Roll your clothes. This is great because #1 it saves space and #2 it also gives you a quick visual of everything you have in your suitcase.

  5. A cord organizer!!!! A friend recommended this a while ago and I ordered one. It has life.

  6. Pack your own snacks. You may be the kind of person who impulse buys a snack tray on the plane is $10 or God forbid a $20 airport meal. Stop by the grocery store before your flight and eat for 25% of the cost and it will be food you actually like, rather than three pieces of stale cheese and broken crackers.

  7. Waze for your road trips. I’ve found that Waze is the best way to get around in cities and you can compare gas prices easily along your route, which can save you a little chunk of change.

  8. Host your apartment or house on Airbnb. This usually pays for 75-100% of my costs associate with travel. (once you do it once or twice, you get a bit of a system down)

Traveling for work on the cheap has allowed me to have more profit in my business and the money goes towards things I care about more, like getting my apartment professionally cleaned occasionally or saving to purchase a piece of furniture I’ve had my eye on. I hope that these tips are helpful to you and save you a buck or two!

Sidney MorganComment
Getting Intentional with Instagram Stories
Sidney Morgan-912.jpg

While teaching other photographers during GYST Workshop last week, the topic of adding value to your brand for little-to-no money came up often. One way to add value is putting just a little more effort into your social media game. Presentation matters with every part of your business. Something I notice often are instagram stories that are pretty inconsistent, not visually engaging, and have little intention (whoops, I said it). Sorry if this a bit of tough love.

#1 Settle on a “vibe”. You don’t have to be like everyone else or have that trendy instagram edit. Do you, boo.

#2 Do everyone’s eyes a favor and start using the same font on all of your posts. Switching between cursive and typewriting can be a litttttle abrasive.

#3 Download the Unfold app. This is great for creating really visually pleasing photo collages. This is perfect for sharing professional work and when you want to feature multiple photos from a set. I try to limit to two images per page, because people are viewing these photos on tiny screens in their hands.

#4 Use the same dang preset (or at least minimize it to two). A lot of people use VSCO to edit their photos / video and that’s what I prefer. There are tons of great editing apps, though. Bonus points if you make your own preset.

#5 Think about what and why your posting. I have three things that I mainly share: my work (because obviously $$$), my personal life (my main motivation is comic relief / trying to be relatable), and I occasionally throw on the hat of mental health advocate (because I just can’t stay quiet about it). Are you posting with intention and sticking with your “why?”

#6 I hold back on complaining (most of the time) on social media, especially about my workload, because there are people our there that would die to do the work I do. Complaining adds zero value for anyone.

I think a lot of people may discredit instagram stories as a business tool, but rumor on the internet is people are obsessed with stories and the easy viewing format compared to the traditional timeline. It’s time that your stories stand out.

Below is a quick video tutorial on how to add a custom color to your instagram stories. To select the color, hold down on any color and a gradient will appear. Once you've selected your color, hold down on the background instagram provides and it will replace that with a solid color.


Here’s what you shouldn’t do. This has basic written all over it. The gradient background and basic font placement. Took me 10 seconds.


What you should do. This is the same sort of personal moment- presented intentionally. And in my opinion…. so. much. better. This took about 30 seconds.

Sidney MorganComment
Systems in your Business
Bethany Jones 5 after.jpg

Business systems are such a sexy topic. Just kidding. Although it’s not sexy, it does make me “Tom Cruise jumping on Oprah’s couch” level of excited.

Somewhere along the line, I took my business by the reins and went on an obsessive journey to save time and simplify. [for perspective] I asked myself- if I died, how easy would it be for someone to jump in and understand my business and complete the tasks at hand? If you have created a business where you are truly irreplaceable (other than shooting), you may want to re-think. This is an exercise in objectively looking at your business.

How do you manage your workflow?

I love tracking my workload with Airtable. I keep a record of potential leads and booked clients. I keep track of the progress of each project there and have it broken down for every step: questionnaire > timeline > back up photos after wedding > send previews > deliver wedding > blog. I can quickly identify exactly what I need to do first and I’m never caught in the land of in-decision.

How are your files organized?

I would say this is probably the biggest struggle for most photographers. Shooting 30 weddings a year, your own personal work, and the occasionally family shoot can leave your hard drive look like a war zone of your client names and random titles. For me, a date is basically a barcode and everything is broken into categories. To break it down: Each year has a 500GB - 1TB hard drive and all years are backed up on a giant 8 TB Drobo. On each drive exists that year’s catalog and every selected RAW image. For me, I have 3 categories: weddings, portraits, and personal. Within those folders is every shoot with the date and client’s name. This organization system carries over to my LR catalogs where I make collection sets for each category and create collections for every shoot. The other day, I literally thought of a specific photo from 2014 and was able to find it within 3 minutes. Imagine the time you’ll save!

Do you have canned responses?

I used to think it was a sin to dare send a human a canned response. Then I sat down and I thought through a response that was thoughtful, to the point, and also communicated my interest in them. It also saves time to inform them before they have to ask questions. Being to-the-point saves everyone time. My approach is to use a standard canned response and I mention something personal that I can gather from their inquiry, such as “I really love that venue and have been dying to shoot there”, etc. Here is a portion of my canned response that I have sent out for the last few years:

I feel honored that you're considering having me photograph your wedding day. With wedding photography, my hope is tell the story of your wedding day and be more than just a wedding vendor, but rather- your friend. Most couples need about 8 hours of coverage and that is $_,___. That includes telling the story of your wedding day and 500-700 edited images 4-6 weeks after your wedding day.

How are your presets organized?

Do you name your presets “amaze edit 22” or “dat right BWW” and have nooooooo idea what is what? What I do is every time I create a new preset is I label it with the date it was created on. This way, I can quickly look back and see how my preset has changed and see if I’m getting crazy off-track.

I think it’s important to answer these questions honestly and ask: is there a better way? I can say confidently that their almost always is. Some people use all-in-one client management systems like Honeybook, Tave, or 17 Hats. I personally used stand-alone programs for different tasks because I’m very specific about presentation and simplicity (from our side and more importantly, clients).

As a business owner, you have to cover so many different tasks and as one person you only have your 24 hours in the day. Having good systems buys you back some time. Just having a simple systems for tracking leads and booked weddings could save you hours and hours every year. Before you’re ready to take the leap of hiring someone, get your systems tightened down so that you are maximizing your time and can also plug someone else into your already built systems.

Hope this is helpful and saves some people time!!

Sidney Morgan
Getting it Right in-Camera

This may seem simple, but hear me out. After seven years of shooting, I feel comfortable shooting in a dark church and getting things nailed (without flash). 

First, I'm not great with technical jargon, so I'll link to videos that fill in the gaps. 


So, let's talk about focus. The secret is back-button focusing. You press that back-button (which you can set yourself) and right before you click the shutter to nail focus on your subject. A good place to start nailing nailing focus is putting your focus on a point of contrast (that rim of light on the bride's face during ceremony, dressing room, etc). I typically shoot with a center focus point and re-adjust the frame. This is probably the easiest (or lazy) way, but you can opt to pick a specific focus point.


Changing my mindset about depth of field has been so important on my journey as a wedding photographer. The hard truth: it's safe to shoot above 1.2 or 1.4. With family portraits, I aim for f/4 to f/5.6 to make sure that everyone in the portrait is in focus and the focus doesn’t fall off on the edges. When you step out of your 1.4 comfort zone, you’ll see what I mean.


It’s pretty standard to say that the minimum shutter speed for capturing a moving subject is 1/250. For a subject that is moving very quickly, you’ll want to shorten the amount of time your shutter is open. 1/1000 will guarantee zero motion blur. Sometimes you can push it a bit. Occasionally I find myself shooting at 1/60th of a second to capture the ambiance in a reception space. (check out this video for a more a detailed walk-through)


So many people struggle with this and I have to throw my hand up and say “me too”. It’s difficult with a fixed-length lens because your feet are your zoom. Another thing to think about when you’re taking an image is how the setting adds to the story and how you can add a sense of place into your portraits. I know very few people who barely have to crop their work and I think we can all aspire to that.


On a shoot, I often find myself throwing my hand directly in front of me and spinning around. This helps me know exactly the direction of the light and how it will fall on the people I’m photographing. There is a lot to say about light, but it is very subjective depending on who you talk to. The perfect light to you may be strong evening sunset light or it could be moody Seattle light on a rainy day. My only real advice on this is: experiment experiment experiment.

Thank you for reading and I hope this is helpful to at least someone! I feel compelled to share because the way I learned how to be a photographer was through articles like this.


Sidney Morgan
Photographers turned Youtubers

I feel like we are living in a beautiful wave of the future. We live in a time where photographers are becoming more and more open about the knowledge they’ve gained through years of experience. Around here, we’ve been really loving a few of them. These channels definitely deserve the hype and I feel like they could be a great resource to our clients. These channels cover such a wide range of photography topics from taking photos, to marketing, to how to edit your photos. We hope that these will be helpful for at least a few of you!

Benj Haisch

Mango Street

Artist Report

Braedon Flynn

Jasmine Star

Peter McKinnon

Sidney Morgan
Dip Your Toes into Stock Photography

As a wedding photographer (or any kind of photographer), you get used to income that is inconsistent. Months where your income is $10k and months where it’s freezing and you’re lucky to be able to cover your bills.

Passive income can provide you with a little peace of mind. Making money while you’re not working. Stock photography has paid for my car payment and insurance for the last two years. I’m not making bundles, but it’s something. My photos sell when I’m working on other things, asleep, or living my life. I signed on with Stocksy about three years ago and have slowly built a portfolio.

I’ve guided a few friends through this process. The first step is to create a portfolio website of “stock worthy” images. Your portfolio doesn’t have to be custom designed or cost $2,000. In the past, I have used Format for my portfolios. It’s $12 a month and you get a domain with that. You may be wondering… what makes an image “stock worthy”? When pulling images for stock, I look for images with genuine interaction, motion, negative space and anything unique. Pull the best of the best work you have. Your porfolio doesn’t need to be huge. 20-25 photos will do!

You’ve completed your portfolio and you’re ready to spread the good word. There are many stock companies. Some you have heard of and others that are more obscure. There are different kinds of stock companies. Some companies have been around forever, are somewhat uncurated, but have a huge clientele. Then there are the smaller, more curated portfolios that target more of a niche market.

Big, Established Agencies:



Getty Images

Smaller, Curated Agencies:


Adobe Stock

Twenty / 20

When you’re ready to jump into the stock world, apply to few companies and eventually there will be a place for you somewhere. A while ago when I was jumping in, I think I applied to three companies before I was accepted by Stocksy.

After you’re accepted, that is when the real work begins. It’s time to upload images that you want to sell! When I was accepted, I went back through years worth of work and asked the subjects to sign model releases so I could use them for stock. I have photos from 2011 that occasionally see to this day. There is quite a bit of work in the beginning to get your portfolio filled out, but later on when you’re off doing other things you’ll be making money from work you’ve already done! Now is the season to make things happen, friends.

Sidney Morgan
The Year Ahead

It’s time to reflect on 2018 and what work and what didn’t. At EBA, we’ve grown and evolved at a rate that I couldn’t have imagined at the beginning of this year. We learned quickly earning what it’s like to work as a team. We are looking into the New Year and all of the change that we know it will bring.

What worked for you and what didn’t? How can you achieve the life you deserve while managing a successful business? There are so many ways to change your habits / routine / time management that will directly affect your quality of life.

Practical and Simple Ways you Can Work Towards Balance:

• Create a list before bed with the tasks you plan on completing the next day. Having a plan eases those thoughts of overwhelm that usually come right when you’re trying to get some much-deserved sleep. We either keep it on paper (what I prefer) or throw it into the Clear App.

• Set clear boundaries with your time. You’re (most likely) not a doctor and I can assure you that no one will die if you stop checking your email after 5pm. This also applies to sleep. If you’re only getting 4 hours of sleep because you’re just trying to keep up- something needs to change. I give you permission to throw your hands up and say “this is not working”.

• Time blocking. We find ourselves most productive when we break up our time throughout the day. I use the Hours App and love it. Setting a timer for an hour and saying “I will take my eyeballs off of this specific task”. Concentrating 100% at the task at hand and then taking short breaks in between. Before time blocking, I found myself working at 70% all day long and often the tasks I had weren’t being completed until midnight.

• Routine. Routine. Routine. It can be simple. Routine may be foreign to you. You may travel to different timezones often, but there are still great ways to develop simple routines. Making time to do yoga and read and cooking healthy meals is so important to us. Routine has been what we rest on when we start to feel a sense of overwhelm. Our routines have essentially become non-negotiable, because we know that being filled up will directly affect the quality of work that we do.

• If you can, hire an assistant. The most ideal setup for any business owner is when they hit the point that they’re only doing the tasks that only they can do. Having an assistant provides an incredible amount of peace, because you know that people are taken care of. From emails, to keeping your books, and completing the random tasks you dread. The going rate is about $15-25 (you get what you pay for).

Sometimes what holds us back is ourselves. Our so-called “comfortable” and familiar routines that is surely going to kill us one day. Operating a business out of fear and constantly feeling sick. Maybe it’s time to shake it up and stop working in your business, but rather- on it. As a photographer- year after year, I was trapped in a season of complete overwhelm around the Holidays. Prioritizing and asking for help when I needed it has been key towards leading a life of balance.

We would love to hear what you guys plan on achieving in the New Year! We want to hear those big dreams. Our goal is to help you achieve the dreams that you previously thought were unachievable.Here at EBA, we take great pride in the fact that we doing extensive research on our clients. Your personal editor will get to know every nuance of your style, so that you can confidently deliver your galleries without having to touch them. We want to take care of your biggest time suck- editing.

Here are some amazing things our clients have done this year! Two of our clients got into the Junebug top 50 images collection of the year. Well deserved, Adventure Instead and Assemblage. Corey Torpie photographed the campaign trail of the legendary Alexandria Ocasio-Cortez (now congresswoman). Our friends Levi Tijerana and Maddie Mae launched presets. Endless publications in magazines (too many to mention). A few of our clients achieved the ultimate dream- becoming parent.

Let’s make some big ripples in 2019! It’s going to be a big year!

Happy Holidays,


Sidney Morgan
Mini Sessions: How to Make $5k in a Weekend

The goal is to create a shortened session that gives a new client a taste of who you are and the style of work you produce, to turn them into a regular client.  For past clients the goal is to make them feel like the most valuable person in the world to you for 30 minutes. Over the past 10 years I have offered mini sessions and have continued to adjust to get the best results. 

One month before a mini session date I send an email to all my past mini session clients. After that I post on all the local facebook groups I am a part of.  I attach 1-3 images to my post.

On the first day you send out your post you will get the most responses. So stay put at your computer to be ready to answer and book instantly. I schedule with 45 min slots starting at 9am and going to one hour before sunset with a 1 hour break at noon.  I offer only 30 minute sessions and at one location. The extra 15 minutes added to the shoot is to allow for a longer session, or those clients who are running late or get lost. 

Here is a example of my post:

Fall Mini Sessions are back with Lazio Images

WHEN? October 8/9

WHERE?  Evergreen, CO

30 minute sessions in the mountains. 
10 digital images 
We will play, explore and capture your family connection.

After your session I will give you a link to view a slideshow. This slideshow can be sent to any friends and families but the main purpose of this slideshow is for you to view your images. Typically at a mini session you will receive anywhere from 15-30 images to view. From the slideshow you can choose the images you would like the copy-write to, shoot me an e-mail with your selection and I will send the selected files to you. These are your images to do whatever you want to do with.

To Book your session please send a dm or email to

PAYMENT: I charge a low fee of $250 for each client. This just gives them 10 images; I deliver 30-50 in their client gallery.  I give them the option to buy all the images for an additional $100.  90% buy them all. I ask for the $250 to hold their spot and I send them an invoice through paypal. I keep the money in there and transfer it all after the weekend of the shoot so I have a better sense of accomplishment after such a full weekend.

I advertise 30 days before the shoot. I have found Tuesdays and Thursdays to be the best days to post.  If I post on a Tuesday, I bump my post again on Thursday and then on Sunday, Back to Tuesday and Thursday, Sunday every week until the spots are full. I typically fill up with in 7-10 days after the first post. 

Typically I offer two mini session weekends in the fall, one in the spring and one in December right before the holiday. I try to offer a different spin on each one. For ex. Mothers day in the spring, Fall for the changing leaves, and winter would be snow, holiday sessions.  A lot of time I will have the same clients book for all three.  

One week before the session I send this info out:

 Thank you so much for giving me this opportunity to photograph your family. I look forward to having fun with you on the 8th of October at your mini session.
Here are a few things to help you prepare for your mini session:

Before your session some of the most frequently asked questions are what to wear.  I am attaching a few examples below that I loved. They mixed colors and patterns really well and it will work for holiday cards. Have fun and send me a text if you need any help. (303) 842-3426

If you have a pet you would like in your photograph feel free to bring your pet along, I understand your pet is a part of your family and I would be happy to get a few shots with your family pet.  Also if you have any favorite items such as a quilt, a cozy blanket, or anything else that you would like to be included in your session feel free to bring it with you.  Snacks such as fruit snacks and gold fish are sometimes helpful to have on hand for the smaller children, as well as water. 

My goal when approaching every family at a mini session is to come with a laid back, playful approach.  We will do a few family shots where every one is looking at me and the camera, then I typically break it down to the kiddos and then a few at the end with the mom and dad.  Typically the kids drive the results and I seek out the unique interaction from each family.  This makes the sessions true to only your family and no family can be duplicated.


Crown Hill (Parking on 32nd) 

Johson Family
October 7th

After your session I will give you a link to view a slideshow. This slideshow can be sent to any friends and families but the main purpose of this slideshow is for you to view your images. Typically at a mini session you will receive anywhere from 30-50 images to view.  From the slideshow you can choose the images you would like the copy-write to, shoot me an e-mail with your selection and I will send the selected files to you.  These are your images to do whatever you want to do with. 

Minis are $250.00 This is due at the time of booking your session
If you have sent your payment to the studio thank you!! If you still need to do that you can mail a check to the address below and make the check to Lazio Images

If you need ANYTHING at ANY time, please never hesitate to call, text or e-mail me.
My phone number is: 000-000-0000

THANK YOU again for this wonderful opportunity!! I am very excited to capture your family this fall!!


Best of luck!! These are always fun weekends and a great opportunity to stay connected to all your families from throughout the years.  

Post authored by the talented Sara Lazio. Check out her website and her magical instagram.

Sidney Morgan
Creating the Online Storefront Your Business Deserves

The goal is to attract your ideal client with design and copy that targets their needs and solves a problem that they have. Most potential brides are looking for a photographer who is like them. They may be the type of person who wears J. Crew on the daily and gets married at the fanciest place in town. They may also be someone who camps in a VW van and gets eloped on a cliffside. The work you show and the website you show it on are important.

A lot of site visitors are only on a site for meer seconds. That means that you have seconds to capture a potential lead. Details matter. You may have been saying “I’ll get to my website I haven’t updated since 2014 eventually”. Your website is your storefront. Would you leave your storefront unattended for 4 years?

It’s time to up your game and attract the clients you want in 2019. Here are a few helpful tips we learned through the process of creating Edited by Artists.

  1. Using Squarespace is kind of a given these days. Squarespace is a powerful and easy to use platform for any size business.

  2. Find a template you love. We used a template from Go Live HQ (they’re having a Black Friday sale fyi). We had the template we chose customized by our designer to fit us perfectly.

  3. Research designers until you find one who resonates with you. Moth Haus was our designer and she completely blew us away with her thoughtful design.

  4. Trust your gut when choosing your selects from your design proofs. Usually your first instinct is right. Some people say you should sleep on big decision.

  5. Copy copy copy. This is where you can add value for $0. If you’re not a writer, do yourself a favor and hire a copywriter.

  6. Show the work you want to do more of.

A peak into our process working with Moth Haus. These are all the logos that we didn’t choose.

Sidney Morgan