Making the Most of Your Blog (part 2)
There is always more that you can do- trust me (it’s inspiring and terrifying in the same breath). I want to encourage you to push through and take control of your business- one step at a time. Success is 10% luck and 90% strategy- at least for lasting success.
A big part of a blog’s success is targeted keywording. I am no expert, but I’ve been working with SEO for about the last 5 years or so and I’ve picked up a few things along the way. There are a few different strategies for SEO and for good reason. Personally, I blog and use keywords that revolve around the wedding venue. With this method, there is a lot less competition. Others pick much broader keywords (i.e. Los Angeles Wedding Photographer) and with the right strategy and persistence, I’ve seen photographers rise to the top of very lucrative keywords.
There are so many resources about SEO. It’s important to stay up to date because google is always evolving. A course that I’ve heard great feedback about is SEO is Fun . Moz is also a great (free) resource that I’ve referenced over the years while doing DIY SEO.
After blogging, it’s time to share it with whoever you can and wherever you can.
Facebook
Instagram
Pinterest
Update your Google listing with a few images + a link to your post
Send the blog to vendors
Post in facebook groups (if allowed)
(I have booked work from every single one of these platforms)
It’s easy to be discouraged when you look at your stats and your numbers are low. What’s important is to remember that $$$ mean more than site hits. It just takes a few people to believe in your product.
xx,
Sidney